Shoppers Set To Buy Gifts Online

1999 is set to be the UK’s first real ‘cyber Christmas’.

Santa’s sleigh will be heavily laden with seasonal gifts purchased online via home PCs, a MORI poll has found.

There are an estimated 50,000 people in the province already connected to the internet – so thousands of pounds of Christmas business will be generated locally.

MORI surveyed 500 Internet users across the UK on behalf of BlackStar, the UK’s biggest provider of online video and DVD products.

According to the people surveyed, online Christmas shopping has its advantages. 20% of respondents expect to save money while 35% believe it will save time.

Men are more likely to see the benefits of online shopping than women and are twice as likely to see potential costs savings as a benefit.

Gone is the nightmare of the Christmas rush in shopping centres.

Jeremy Glover, co- founder and director of Blackstar, said: ‘This doesn’t just represent a step up for Christmas cyber shopping compared to last year – it’s a gigantic leap. 1999 will truly be Britain’s first cyber Christmas.’

Half of the survey respondents said web sites would have to offer cheaper prices than the High Street and free delivery in order to make online shopping more appealing.

The most popular online shopping goods are CDs and books followed by cinema, theatre and concert tickets, videos, DVDs, and holidays.

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