BlackStar has formula to win

Online video sales outfit BlackStar is aiming to be in pole position with the sponsorship deal of Formula One racing driver Eddie Irvine. The company has sponsored Irvine’s new crash helmet so that the BlackStar logo appears on the side panel.

Jeremy Glover, marketing director and founder of BlackStar, said: “As a Belfast based company we are very proud and excited about our association with ‘local hero’ Eddie Irvine.”

Meanwhile, BlackStar is making a play for the legions of Star Wars fans by offering 20 per cent off on pre-order for Star Wars Episode 1: The Phantom Menace. The Twentieth Century Fox Home Entertainment blockbuster is not the only title to be discounted on pre-order. BlackStar offered the same deal on the Indiana Jones trilogy box set, Austin Powers The Spy Who Shagged Me and the DVD versions of American Pie and The Blair Witch Project. It also delivers the titles free.

The Internet company is now targeting the DVD market heavily and has placed a 24 page branded supplement in the April issue of Empire Magazine. The supplement looks at the 50 ‘must own’ DVD’S and includes a three for the price of two offer running through March.

Leave a Reply