BlackStar Goes To Press With Ads

Online video and DVD retailer BlackStar has launched a new advertising campaign. Based around the motif ‘Own It. Love It. Live It.’, the print campaign features five individual designs, each based around one of the main genres: comedy, horror, romance, sci-fi and action.

The campaign, in which BlackStar has invested half a million pounds, is run by London agency Bartle Bogle Hegarty and will feature in The Independent, The Sunday Times, NME, Heat and The Big Issue. And outdoor campaign will also be launched in November in Belfast and on the London Underground.

Director and founding partner Jeremy Glover said: “This new advertising clearly establishes BlackStar as the film-and-television enthusiast’s brand in the UK. It also marks the next big push for what we expect to be a very busy Christmas period.”

Meanwhile, BlackStar ceo Daryl Collins has been commenting about the internet retailer’s recent success at the BVA Awards with its Retail Online Success of the Year gong.

Collins said: “This award is a fantastic recognition of our continuing commitment to customer care and delivering on our promises. To be the first winner of this new category not only places us in the real world alongside traditional high street retailers but now sets the standard for e-tailers within the video industry.”

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