Archive for the ‘Electronics and Beyond’ Category

A True British Success Story

Tuesday, June 1st, 1999

Black Star is a true British success story. The UK’s biggest video store, Black Star brings an innovative, highly customer-driven approach for the emerging market for goods bought on-line. Two factors – customer obsession and continuous innovation – lie behind its drive to become a pioneering global force in e-business. Based in Belfast, Northern Ireland, the groundbreaking, privately-held company sell more than 60,000 videotape and DVD titles, including every release currently available in the UK, compared with an a verage of around 2,500 titles in a traditional High Street outlet.

Black Star is on a high growth curve. Launched early in 1998 they have consistently achieved an average sales growth of 40% month on month, and currently have customers in 78 countries.

All items are delivered free and within 48 hours in the UK, and with monthly promotions on hundreds of titles, Black Star provides a compelling alternative to High Street video shopping. Purchases are used on-line using a secure ordering and transaction and processing system that excepts all major credit cards, cheques and money orders. Once dispatched all orders are tracked automatically until they reach their final destination – the customers letterbox.